Recently, the anti-counterfeit activity carried out all over China by Guangbo Group has made a successful beginning. Under the mediation of Jiangsu Taizhou intermediate people’s court, Jiangsu Jingjiang Guangbo Company agreed to change names and compensated 100,000 yuan for the loss of Guangbo.
To protect enterprise’s intangible assets, as early as 1996, Guangbo has registered Guangbo category 16 Chinese and English trademark. Till now Guangbo trademark has successfully registered and involved 41 kinds of products. As a trademark being used for over a decade, every year, Zhejiang Guangbo Group invests millions of yuan in promoting Guangbo brand, constantly carrying on propaganda and market sales promotion activity on Guangbo trademark and Guangbo products in CCTV, local TV station and every plane medium. With the continual development of advertisment and various promotion activity, the sales volume of Guangbo serial products increases sharply.
However, with Guangbo becoming more famous, the company suffered from infringement. In obtaining many honors like Chinese well-known trademark, Chinese famous brand, 2008 Beijing Olympic franchising dealer, etc., some individuals and enterprises took advantage of leaning on famous brand to gather money wantonly, which made Guangbo suffer from severe economy and brand loss. Especially in recent years, the stationery industries can be seen all over China, becoming more and more. Guangbo not only have to compete with large stationery enterprise at home and abroad, thinking hard to steady the market shares, but cope with the double attack of small enterprises and workshops.
Even worse, Chinese well-known trademark Guangbo created by enterprise is frequently infrienged. By leaning on famous brand, some enterprises clone Guangbo bookbag, Guangbo brush pencil, Guangbo file box these various kinds of products, which makes consumer hard to tell. The enterprises took advantage of Guangbo can be seen all over China, and things like false using Guangbo trademark can be seen in Guangdong, Jiangsu, Yunnna, Gansu, Beijing and so on. Some enterprises are even with the same name and the kinds of products are various.
In order to protect the legal rights of enterprise, Guangbo launched brand protection work on April of this year, and set up anti-counterfeit team to go everywhere to investigate. For the events of infringing the interest of Guangbo brand, once evidence is conclusive, resolutely defend enterprise brand by the means of law. This May, workers of Guangbo anti-counterfeit office went to Jiangsu Jingjiang to investigate for several times. In front of so many evidences, and the counterpart eventually put forward requests for conciliation. The anti-counterfeit work was successful in the first battle.
